At 18, an age where most haven’t figured out their future, Jason Trotzuk already found his passion: hand-painting denim in his parents’ basement. The Canadian denim-maker, who now calls Vancouver home, is still as passionate about denim as he was back then. Case in point, his latest high-end denim line, Fidelity Denim.
But what’s so special about Fidelity? The line only features stretch jeans because a "A great denim cut in the right shape should shape and mold, meaning it should define your tush a little bit, and it should shape your legs."
Omiru had the chance to chat with the dashing denim designer, who dished about the story behind his company name, why he loves dark skinny jeans so much, and the reason fit is the most important factor in denim design.
O: Why Fidelity? Is there a story behind the name?
JT: If you want to make denim the right way, it’s a full time job. The more devotion you put into it, the better the product is. Long story short, I was looking for a name that would be a right name for the brand, which I wanted to make into a way of life. I was reading an article on Prince, my favorite since he marches to his own drum. It talked about how he had fidelity for his music, and I realized I never knew was fidelity meant. I looked it up in the dictionary, and found out that fidelity means a faith and devotion to someone or something. I thought to myself, "Wow that’s a pretty powerful word." And I had my name.
O: Do you find it hard to strike a balance between classic and trendy?
JT: It’s very hard. I want to make a timeless pair of jeans, but in this day and age, because of the media, people are often fixated on gimmicks. I have been tempted so many times to come up with crazy branding in logo-ing, but at the end of the day, I decided to remain true to the classic jeans. I work in the box, but I work on the very outer edges of the box.
O: Writer’s often experience writer’s block when they run out of ideas. Do you ever experience designer’s block?
JT: Your being a writer and my being a designer, you and I can agree on one thing: every time I sit down to design a season, all I know is that there is a lot of pain coming down the pipes. You have to re-work it and re-work it. I’ll have nightmares on washes and fit. I’ll go over something little for over a week. But if you don’t have any pain, you don’t have any breakthroughs. I know when I’ve done a good line when it’s been a really painful and agonizing experience.
O: Fidelity is known for its amazing fit. How important to do you think fit is when it comes to choosing the right pair of jeans? And do you think it’s more important than fabric and finish?
JT: Fit, fabric and finish–they all have their place. You can take a cheap fabric and a high-end fabric and make the same garment with the same pattern. And when you put it on a person, the two will fit completely different. Both finish and fabric have importance, but at the end of the day, I think fit is the holy grail of women’s denim search. A pair of jeans can an unknown name, or it can have a very well-known name, but when a woman tries it on, if it fits, that’s it. I can have all the prints or great fabric in the world, but if a woman comes in and tries on my jeans and they don’t fit, I have made a big mistake.
O: When it comes to jeans, do you think that expensive equals good?
JT: Yeah. I can say that because I’ve been on both sides. I started off by making cheap jeans, and I thought I knew everything. When it came time for me to tackle this whole high-end game, I quickly realized that what I knew before was going to be useful, but it in no way really defined what a great jean was. I had to rethink and redesign and redevelop me patterns and re-learn how to use denim. Do I believe in high-end denim? Obviously, I do because I make it. I could go back to low end denim but I don’t find it as fun and gratifying and challenging.
O: What can we expect for the fall?
JT: The trend right now is dark and skinny. What I like about dark and skinny is that it’s sexier than hell and you can wear boots with it, and you’re a rock star, and you want to crash cars in it. And that’s the type of thing we need, and that’s the type of thing I love. You’re going to also see black and you’re going to see grey, which is really exciting. Aside from a skinny, I would do a high-zip trouser, which is also very sexy, and it’s probably the future after the skinny.
O: Please clarify: Can all girls wear the latest skinny jeans craze? If not, who should stay away from it?
JT: Girls who are not toothpicks think "Oh I can’t wear the skinny." But I’m going to share one image that comes to mind–Marilyn Monroe. And she was the farthest from skinny. She was the most voluptuous woman to come out of Hollywood. It’s a whole ensemble, and skinny jeans are more of an accessory. You can wear them tucked in, you can wear them tucked out, you can wear them with sneakers, you can wear them with a tank top. It’s an accessory.
O: Quickly…High-rise or low-rise jeans?
JT: High-rise.
O: Skinny or boot-cut?
JT: Skinny.
O: Plain or embellished?
JT: Plain.
O: Dark or acid-wash?
JT: Dark.
O: Anything else?
JT: Something Fidelity has that no one else has right now is the jean we have called the Japan Rose with the skinny flare. The Japan Rose (pictured left) is a skinny jean that stays long and skinny until about your calf, then we finish it off with just a little bit of a flair bootcut. It’s a great silhouette and it’s the only thing that’s a must for everyone who wants the sexiness of the skinny.
Find the nearest store that carries Fidelity, and view Jason’s most recent denim collection at Fidelity Denim.
Posted by Melody on November 9th, 2006 in Designer Profiles, Features |
Mix dark denim with charcoal grey for a luxuriously slick combination.
"Denim and Charcoal" Fashion Formula = Dark Denim Jean Jacket + Charcoal Grey Thick Sweater + Cargo Pants + Modern Sneakers.
Dark Pleated Jean Jacket | $68 at Gap
Fine Lambswool Admiral Button-Neck Sweater | $78 at J Crew
Z Brand Men’s Square Pocket Cargo Pant | $120 at 80’s Purple
GUESS? ‘Maestro’ Sneaker | $97.95 at Nordstrom
Posted by Trisha on November 8th, 2006 in Men, Ready Made Outfits |
Jump on the Menswear as Womenswear bandwagon with wardrobe staples from your closet…and that of your boyfriend. To maintain the high style quotient, keep your masculine-wear elegantly simple. You’ll radiate an effortless chic that the men in your life will want to emulate.
"She’s the Man" Fashion Formula = V-Neck Sweater + Button-Down White Shirt + Tie + Pleated Trousers + Oxford Shoes.
Italian Cashmere V-Neck | $128 at Banana Republic
Long-Sleeved Fitted Solid Shirt | $39.50 at Gap
Solid Repp Cambridge Tie | $49.50 at J Crew
Raven Pleated Wide Stripe Herringbone Trouser | $212 from Shopbop
Posted by Melody on November 7th, 2006 in Ready Made Outfits, Women |
We asked: Are Suits for Work In or Out?
You said: Long Live Business Formal! 80% of you are behind the workwear staple. Only 20% (equally divided) think Suits for Work are Out or On the Way Out.
Omiru’s take: Anything that encourages people to dress up at work puts a smile on our faces. While we like the freedom of Casual Friday Everyday, we also appreciate the formality of traditional workwear. Here at Omiru, we’re all about Polished looks, both casual and formal, but wearing a suit to work makes polish just *that* much easier. To keep the look up-to-date, look for tailored suits with a unique touch–a special collar, a beautiful closure, or even a decorative peplum.
Next Question: Trapeze shaped jackets, dresses, and tops are the Next Big Thing…at least on the runways. But what do You think? Tell us, are Trapeze silhouettes In, or
are they Out? Cast your
vote on the sidebar!
Pictured: Diane von Furstenberg "Mele" Knit Jacket | $425 at Nordstrom.
Posted by Trisha on November 6th, 2006 in Trend, Trend Predictives, What's In and What's Out, Women |
Issue No. 63 of the Friday Fashion Hotlist: a weekly compilation of the
cutest and coolest stuff Omiru’s Style Intelligence Report saw out there this
week.
This
week, we’re spotlighting Winter White to keep you cozy this season. We present to
you a snuggly cowlneck sweater for women and a sleek motocross jacket for men.
Teddy Cowlneck Sweater | $118 at Anthropologie
Swaddle yourself with this cozy cowlneck.
Cotton Moto Jacket | $145 at Armani ExchangeAn Armani Exchange bestseller and one of our perennial favorites.
Posted by Trisha on November 3rd, 2006 in Friday Fashion Hotlist, Men, Trend, Women |
Jessica Elliot literally grew up in the middle of the entertainment industry. Living smack dab between Donald Sutherland and Robert De Niro, Jessica went to school and summer camp with the likes of Gwyneth Paltrow, Kate Hudson, and Sean Astin. Her Hollywood roots pushed her towards acting, but after dabbling in movies, she soon gravitated towards her true calling: jewelry design. Read on to get a backstage view of Jessica’s life as a designer.
Omiru: You dabbled in movies before moving into jewelry design. How did your time in the entertainment industry shape your sense of style?
Jessica: I got a few small parts in classics like Hellraiser V, but I think things have a way of working out the way they’re supposed to. I knew I wasn’t the next Cate Blanchett, and what I really needed was something to channel my creativity into, and I found it in jewelry design. As far as style in the entertainment industry, I was always interested in fashion. I watched the Oscars and the Emmy’s for the clothes and jewelry rather than the actual awards. As for how the entertainment industry shaped my style, I always loved old Hollywood—the flawless glamour that always seemed so effortless. I’m working on a lot of vintage inspired pieces for my spring line.
O: How did you decide to pursue jewelry as a business?
J: I was making jewelry as a hobby, for my friends and for myself. At the time, I was waiting tables, and just about every night someone would buy one of my necklaces right off my neck. So I started bringing piles of jewelry to work with me. One day I realized I was making more money from the jewelry than I was from waiting tables…so I quit.
O: What makes your jewelry special?
J: I mix a lot of opposites to give them life—masculine and feminine, gold and silver, oxidized and polished, delicate and bold. I feel more and more inspired every season– I think I learn a bit more with everything I make.
O: Your jewelry has been featured in hit TV shows, ranging from Friends to Desperate Housewives. How did you make that happen?
J: Some wardrobe people and stylists have just found me—tracked me down and come to me for jewelry. I also have a woman I work with who sells my line directly to these shows.
O: 5 Things you love about LA.
J: I love traveling the world for inspiration, but I also give a lot of credit to my LA, my home. I love that you can see mountains, desert, beach, and city all within an hour drive. I love the broad cultural mix. I love the food choices. I love the pace—slow if you want, fast if you want—depending on your mood. I love my friends. I love the diverse style.
O: You only took one class in metal fabrication, with no further training in jewelry design or fashion. How did you become the designer you are today?
J: Designing is an ongoing learning process— I feel like I grow as a designer every day. When I took that one class, it got me excited about being creative with my hands. That’s how I work— I’m much more tactile than I am visual. I design by doing, not by thinking. The class was something I just took for fun, and it helped me find this random hidden talent I never knew I had. As far as the actual designing goes, the ideas just kind of come. I’m inspired by everything I see. I get a lot of ideas when I’m traveling— I’ve been some amazing places and plan to travel to many more. I’ve been inspired by my travels to Turkey, Thailand, Cambodia, Cuba, Morocco, all over Europe, and more. My next big trip is to Bali.
O: How about family influences?
J: I also just happened to grow up surrounded by artists. My entire family is self-employed in creative fields. My mom is an artist/graphic designer, my stepfather is a photographer/exhibition printer, my stepmother is a graphic designer, my dad was a musician—and now an art dealer, and my sister is a chef. I never thought for a second that I would grow up and have an office job—and I was right.
O: What’s the best piece of advice you’ve received?
J: Never go to bed mad.
O: What’s your bestselling piece of jewelry?
J: My Antique Keys.
O: How about your current favorite piece?
J: I have several: a long gold double leaf necklace with silver mini charms, a long open clover tassel necklace, a flaming heart necklace.
O: What jewelry trends do you think will be huge for spring?
J: Vintage-inspired, big medallions, pearls, mixed metal.
O: What trends do you wish would just go away?
J: In clothing and shoes—Balloon skirts, shoulder pads, and platform flip-flops. In Jewelry—“horn†jewelry and big wood beaded jewelry.
O: What’s on your radar?
J: Buying a house.
O: Little known fact about you?
J: I’m a bit superstitious.
O: Best weekend escape?
J: Mexico.
O: Favorite music?
J: 80’s music.
O: Current obsession?
J: Knee-high boots that lace up.
O: Best Fashion Tip?
J: Don’t try too hard, and accessorize.
O: Where can we buy your jewelry?
J: At my website, Nordstrom, Bloomingdales, Henri Bendel, and about 150 boutiques around the country.
O: Last Words?
J: Seize the day, embrace life, and appreciate your friends.
Shop Jessica Elliot’s jewelry collection at www.jessicaelliot.com.
Posted by Trisha on November 2nd, 2006 in Designer Profiles, Features |
Gosh, we love Target. Teaming up with designer Behnaz Sarafpour, they’ve created a fabulous line for those of us without a fat wallet. Here’s the outfit we would buy in an instant.
"Behnaz Sarafpour for Target" Fashion Formula = Velvet Cropped Jacket + Sleeveless Top + Velvet Skirt + Clutch.
Behnaz Sarafpour Velvet Blazer | $44.99 at Target
Behnaz Sarafpour Silk Tank with Bow | $24.99 at Target
Behnaz Sarafpour Stretch Velvet Skirt | $29.99 at Target
Behnaz Sarafpour Black Clutch | $16.99 at Target
Posted by Melody on November 1st, 2006 in Ready Made Outfits, Women |
The Fall ‘06 runways were chock-full of floppy hats, thanks to designers like Ralph Lauren, Marc Jacobs, and Proenza Schouler. Lucky for us, translating the look onto the streets is as easy as finding the right one for your face. If your face is narrow, opt for a small floppy hat. If your face is heart-shaped, pick a wider one. Once you find your perfect floppy, bad hair days won’t ever seem so bad after all.
P.S. Thanks, Lou, for the story idea!
Our $$$$ Pick
Eric Javits ‘Squishee IV’ Wide Brim Hat | $190 at Nordstrom
Posted by Melody on October 31st, 2006 in Trend, Trendscape, Trendscape, Women |
We asked: Are Striped Tops In or Out?
You said: You’re getting tired of the whole Striped Tops theme. A slight majority (59%) voted them Out or On the Way Out. Then again, 41% are still behind this classic pattern.
Omiru’s take: Striped Tops are vanilla. They’re boring. They’re everywhere. And while they’re a part of almost every wardrobe, we don’t think that they deserve to be placed front and center. We like the idea of Striped Tops, but we would rather place the focal point of your outfit elsewhere. Perhaps a fun accessory, a stunning coat, or a great skirt that shows off a little leg (despite the falling temperatures). Same goes for men…minus the flirty skirt!
Next Question: Has casualwear taken over the workplace, or is there still room for fine tailoring by the watercooler? Tell us, are Suits for Work In, or are they Out? Cast your
vote on the sidebar!
Pictured: C&C California Striped A Liner Tunic | $245 at Shopbop.
Posted by Trisha on October 30th, 2006 in Trend, Trend Predictives, What's In and What's Out, Women |
Issue No. 62 of the Friday Fashion Hotlist: a weekly compilation of the
cutest and coolest stuff Omiru’s Style Intelligence Report saw out there this
week.
This
week, we’re spotlighting Cold Weather Accessories to style up your Winter look. We present to
you a gorgeous pair of quilted driving gloves for women and a snazzy patterned scarf for men.
Juicy Couture Quilted Suede and Leather Driving Glove | $115 at Shopbop
Not just for driving.
Moods of Norway Zig Zag Scarf | $33 at Azalea SFZig Zags turn a plain outfit into something to talk about.
Posted by Trisha on October 27th, 2006 in Friday Fashion Hotlist, Men, Trend, Women |
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