Archive for January 29th, 2009

Q&A: What to Wear in Seoul, Korea

Q: I’m planning a week-and-a-half long trip to Seoul in late April/early May. I want to pack light so I can (hopefully) carry on my luggage. What would you recommend for a stylish and comfortable travel wardrobe?

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Pictured: Seoul-ready looks from Banana Republic’s Spring Collection.

by Colleen Geary, fashion stylist and image consultant

A: What a wonderful time to visit Seoul.  The weather should be beautiful in April and May - somewhere between 68 and 77 degrees Fahrenheit. 

Style in Seoul is all about dressing up.  Korean women love to dress to impress.  They’re very sophisticated and dress up for all occasions - be it going to the office, out on a dinner date, or even out running errands on the weekend.  Meticulously groomed, Korean women are known for their conservative and feminine style.

Key takeaway? 
Bring your A game - and a bag full of versatile, dressy clothes.  And feel free to indulge any girly impulses you may have while dressing on your trip.

What should you pack? 

  • Lightweight dresses, which are easy to pack and wear. 
  • One suit that can be dressed up or down.
  • A lightweight sweater or two for layering.  For maximum versatility, choose a neutral color like grey.
  • Blouses with a conservative cut.  Nothing too low cut, nothing too revealing.
  • One knee-length skirt for pairing with the blouses.


A couple of final notes on accessories: Wear comfy shoes that you can slip on and off easily, as shoes are often removed in restaurants. Sunglasses can be considered rude, since wearing them prevents you from looking others in the eye.  For sun protection, try a hat.

Have a great tip about what to wear in Korea? Share it with us in the comments!

14 comments January 29th, 2009

Clara Chiffon Cardigan

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Add a dollop of sophistication to your Spring wardrobe with this lovely cropped cardigan. Marked down to $19.99 from an original price of $125, it’s a steal! Plus, through Friday, January 30, enter code “EXTRA30″ at checkout for an additional 30% off.

$19.99 (sale) at J Crew.

2 comments January 29th, 2009


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