Designer Geoff Sacco created Sumo to fill the niche
below high fashion for lifestyle bags for tech products. Young, fresh,
and with attitude, Sumo is all about Tough Love.
This premium nylon bag with padded corduroy computer compartment is almost too stylish to carry a (12") laptop!
Also available for 15" laptops for $129.99.
$119.99 at SumoCases.
2 comments August 4th, 2006
There’s a new way to drop some pounds, and it doesn’t require giving up cookies or going to the gym. Feel instantaneously lighter by sporting designer Aylin Gould’s brand-new weightless accessories line, *Fat Free by CiCi, made of Italian lambskin, Swarovski crystals, 14K Gold and Sterling Silver. The San Diego-based designer was preparing her handbag line (yes, she’s a busy gal), CiCi by Aylin, when she decided to add accessories. Using leftover materials, she createdthe first pair of *Fat Free by CiCi earrings. Omiru had the chance to talk to Aylin about what makes her collection unique, the origin of the *Fat Free concept, and in which stores you can snag your *Fat Free goods.
Omiru: How did
your interest in fashion design start?
Aylin:
was a little girl, I would play “dress up,†trying on my mom’s make-up and high
heel shoes. I was raised a little more
strictly than most of my friends, and there
were a lot of outfits that I was not allowed to wear in high school. I loved to sketch my own clothing designs,
dresses, tops, handbags, jeans…that I fantasized about wearing one day!
to focus on accessories?
A:
is not the frosting on the cake….it’s the main ingredient!â€
most girls put on accessories as the final touch.
O: What makes your
collection unique?
A:
is very unique in the sense of style, shape, and touch.
fat free!
accessories is virtually weightless. Was this feature accidental or was it
planned that way?
A:
few years. Realizing how competitive the
accessory market was really made me start brainstorming about other outlets or other
items to introduce. *Fat Free was born on
24th, 2006
my handbags ready for a local trade show.
Hoping to at least break even, I wanted to introduce something else to
sell. I bought some plain beach
flip-flops and applied Swarovski crystals. Surprisingly they turned out
super-cute! I thought these would be a
guaranteed sale, unlike $450 handbags!
This sparked a creative path, which led me to my leather scraps, which
are leftover pieces from my handbags. I
started cutting different shapes and then started applying the leftover Swarovski Crystals to the leather cut-outs. I then threw on some 14K gold earring hooks, and we
were “good to go!â€
O: How did you know you were on to something?
A: My first *Fat Free creation,
“Feathersâ€, was made with Turquoise Italian lambskin. I first ran to my husband to get his honest
reaction. He liked them a lot, even
though they were a bit flashy. To be
honest, I was worried they might have been a little too “crafty.†So that afternoon we took a walk through the Gaslamp district in downtown
was wearing jeans, flip-flops, and a black tank top….with my new Turquoise
“feather†earrings. The reaction we got
amazed us! Men and women, young and old
were throwing compliments at my new piece of jewelry!
on, everything just fell into place. The
company name, logo, marketing, trademarking, packaging, line sheets, store
sales, word of mouth sales…etc.
see something positive out of our own company!
O: What are you
inspired by?
A:
by color and nature. I love seeing all
the different color combinations in the sun-setting sky.
O: Design
philosophy?
A:
accessories, fashion would be compromised.
a new accessory or product to your current line, what would it be?
A: I would add an
apparel line. Lightweight, low calorie
blouses, tops, dresses, and more.
O: What is your
favorite piece?
A:
work year round! They add style and sass
to my summer tops and dresses while keeping my winter wardrobe looking
fresh! I love adding light colored
accessories to heavier/darker clothing.
A: LF stores
(nation wide), Gracie’s Boutiques, JEP boutiques…and more!
O: Is your line
fairly affordable or does it break the bank?
A:
collection is very affordable…all suggested retail prices are under $100!
O: If your house was
burning down, and you could only keep one thing in your closet, what would you
keep?
A:
when she was in high school. It has a
beautiful flower etched into the front of the locket. Inside is a black
and white photo of her when she was in high school. The locket is so special to me…I wear it all
the time! I also love how it adds a nice
feminine touch to any outfit–even Jeans
and a T.
A: Well…I’m 100% Turkish, born in
Barbara,
emphasis in Interior Design at
I’ve worked in the corporate world of interior design for more than 8
years. I’ve taken elements of home
design and combined them with fashion design!
I’ve really been able to put a fresh creative twist on my designs through my previous experiences.
As for Fat
Free:……*Fat Free is loved by not only your simple “girl next door†but also
your more complicated fashion gal! The
woman who wears Fat Free is outgoing, fun, attention seeking without being
obvious, sexy, and confident. She’s a trendsetter!
See more *Fat Free by Cici accessories at FatFreeStyle.com.
August 3rd, 2006
Handwoven by Patricia Anaya of Cuzco, Peru.
Patricia on her design work: "I am interesting in sharing my good fortune with others, especially with people who are physically challenged, and unwed teenage mothers. I teach them in the areas of textiles and general knowledge. My vision is for all of us to grow together, through this small family enterprise, offering our art and sharing our knowledge."
$47.95 at Novica.
August 3rd, 2006
The key to looking fresh at work despite the sweltering heat is to keep your look simple and remember that the difference between looking crisp and feeling wilted is all in the details. To beat the heat while keeping your look professional, try:
Lightweight, Breathable Fabrics: It goes without saying that lighter weight fabrics are generally going to be cooler than heavier weight fabrics. However, consider how breathable the fabric is. Natural fabrics like cotton and linen work especially well on hot days because they absorb and release moisture quickly, allowing fabric to “breathe.â€
Simple Silhouettes: Simple, unfussy silhouettes—such as a well-cut suit or a shift dress—automatically give your look a polished feel, even when you’re sitting in the stifling heat.
Adding the Unexpected: Upon this simple foundation, add an unexpected color or detail to punch up your outfit. A bright color, an oversized collar, or a special detail like pintucking or piping will take your outfit from simply work-appropriate to stunning.
Layering: Layering becomes more important than ever when alternating between the blisteringly warm outdoors and an ice-cold air-conditioned office. Keep a fitted sweater on hand in the office to weather these temperature shifts.
Personal Grooming: Neat hair, manicured nails, and scuff free shoes—personal grooming essentials—are de rigeur. Longhaired women can pull back their hair into a ponytail or a bun for a refined look. Oil absorbing facial wipes work well to keep your skin fresh looking (and feeling) throughout the day.
We’ve used these principles to create a mini-series of heat-resistant and work-appropriate outfits for women and men. Enjoy!
1 comment August 2nd, 2006
Tuxedo detailing on the top complements the graceful drape of the wide-legged trousers.
Burdock C Knit Shrug by Theory | $180 at ScoopNYC
Caty Lawn Melange Top by Theory | $180 at Shopbop
Stratford Pants | $88 at Anthropologie
3 comments August 2nd, 2006
A grafitti-style printed skirt and a sunny yellow sweater makes this outfit "Pop."
Seapod Hoodie | $88 at Anthropologie
Rebecca Taylor Cotton Voile Top | $190 at Shopbop
Bea Skirt | $118 at Anthropologie
1 comment August 2nd, 2006
Bright orange perks up an office-appropriate light blue shirtdress.
BCBG Max Azria Pinstripe Shirtdress | $160 at Nordstrom
Mimosa Peep-Toe Flats | $78 at Anthropologie
1 comment August 2nd, 2006
Punch up the same-old button-down shirt and slacks routine with an unexpected color.
Slim Fit Cotton Voile Shirt by Hartford | $145 at ScoopNYC
Mason Canvas Pant | $160 at ScoopNYC
Suede Loafers by Hush Puppies | $120 at ScoopNYC
1 comment August 2nd, 2006
Say it’s summer by adding a tappan-check shirt and patterned tie to your lightweight suit.
Hugo Boss ‘Einstein Sigma’ Basic Suit | $695 at Nordstrom
Refined dot-tie | $59.50 at Banana Republic
Tappan-check Shirt | $69.50 at J. Crew
1 comment August 2nd, 2006
One part girly, one part funky….but Totally cool.
$395 at Shopbop.
2 comments August 2nd, 2006
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